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Turning administrative complexity into scalable infrastructure for sustainable growth.
Turning administrative complexity into scalable infrastructure for sustainable growth.
Turning administrative complexity into scalable infrastructure for sustainable growth.
Marketplace
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Modernization
TABLE OF CONTENTS
Kalon teamed up with Eros to transform a fast-growing modelling academy into
a technology-enabled organisation capable of handling scale without sacrificing
quality, responsiveness, or professionalism.
Kalon teamed up with Eros to transform a fast-growing modelling academy into
a technology-enabled organisation capable of handling scale without sacrificing
quality, responsiveness, or professionalism.
Kalon began as a boutique academy focused on confidence-building and industry readiness. As demand increased, applications, enquiries, and student intake quickly outgrew the academy’s manual administrative processes. What once worked at a smaller scale became a bottleneck to growth.
Eros partnered with Kalon Models to rebuild the academy’s operational foundation, ensuring that growth could be supported sustainably through systems rather than manual effort.
Eros partnered with Kalon Models to rebuild the academy’s operational foundation, ensuring that growth could be supported sustainably through systems rather than manual effort.
Eros partnered with Kalon Models to rebuild the academy’s operational foundation, ensuring that growth could be supported sustainably through systems rather than manual effort.
Partnership goal:
→ Build a scalable, automated internal administration and digital intake system that efficiently manages high volumes of applications and enquiries, improves response times and applicant experience, and enables the academy to confidently scale pricing, packages, and student capacity.
→ Build a scalable, automated internal administration and digital intake system that efficiently manages high volumes of applications and enquiries, improves response times and applicant experience, and enables the academy to confidently scale pricing, packages, and student capacity.
→ Build a scalable, automated internal administration and digital intake system that efficiently manages high volumes of applications and enquiries, improves response times and applicant experience, and enables the academy to confidently scale pricing, packages, and student capacity.
Kalon
Kalon operates as a structured talent development platform offering runway training,
casting preparation, and industry exposure. As the academy’s reputation grew, so
did the number of applications and enquiries.
The challenge was not demand, it was operational capacity.
Kalon operates as a structured talent development platform offering runway training,
casting preparation, and industry exposure. As the academy’s reputation grew, so
did the number of applications and enquiries.
The challenge was not demand, it was operational capacity.
Kalon operates as a structured talent development platform offering runway training,
casting preparation, and industry exposure. As the academy’s reputation grew, so
did the number of applications and enquiries.
The challenge was not demand, it was operational capacity.
Without scalable systems, administrative workload increased alongside growth,
placing strain on internal resources and limiting the academy’s ability to expand
offerings and student intake.
Without scalable systems, administrative workload increased alongside growth,
placing strain on internal resources and limiting the academy’s ability to expand
offerings and student intake.
Without scalable systems, administrative workload increased alongside growth,
placing strain on internal resources and limiting the academy’s ability to expand
offerings and student intake.
To scale sustainably, Xilly required:
→ Clear audience-to-customer journeys
→ Backend systems for automation and visibility
→ Offers optimised for lifetime value
→ Data to guide decision-making across all platforms
To scale sustainably, Xilly required:
→ Clear audience-to-customer journeys
→ Backend systems for automation and visibility
→ Offers optimised for lifetime value
→ Data to guide decision-making across all platforms
To scale sustainably, Xilly required:
→ Clear audience-to-customer journeys
→ Backend systems for automation and visibility
→ Offers optimised for lifetime value
→ Data to guide decision-making across all platforms
INDUSTRY
INDUSTRY
INDUSTRY
Education / Modelling & Talent Development
Education / Modelling & Talent Development
COUNTRY
COUNTRY
COUNTRY
South Africa
South Africa
SERVICE PROVIDED
SERVICE PROVIDED
SERVICE PROVIDED
Custom Operations Software, Website Development, Workflow Automation, Growth
& Advertising Support
Custom Operations Software, Website Development, Workflow Automation, Growth
& Advertising Support
Challenge
As Kalon scaled, its internal processes were no longer equipped to handle volume
efficiently.
As Kalon scaled, its internal processes were no longer equipped to handle volume
efficiently.
As Kalon scaled, its internal processes were no longer equipped to handle volume
efficiently.
The core challenges included:
→ Administrative overload - Applications and enquiries were processed manually, making it difficult to manage growing demand consistently.
→ Administrative overload - Applications and enquiries were processed manually, making it difficult to manage growing demand consistently.
→ Administrative overload - Applications and enquiries were processed manually, making it difficult to manage growing demand consistently.
→ Delayed response times - Applicants experienced response delays of up to 24 hours, reducing conversion and professionalism.
→ Delayed response times - Applicants experienced response delays of up to 24 hours, reducing conversion and professionalism.
→ Delayed response times - Applicants experienced response delays of up to 24 hours, reducing conversion and professionalism.
→ Fragmented enrolment process - No centralised system existed to manage applications, acceptances, waitlists, and enrolment communication.
→ Fragmented enrolment process - No centralised system existed to manage applications, acceptances, waitlists, and enrolment communication.
→ Fragmented enrolment process - No centralised system existed to manage applications, acceptances, waitlists, and enrolment communication.
→ Limited scalability - Every increase in demand added pressure rather than efficiency, creating a ceiling on growth.
→ Limited scalability - Every increase in demand added pressure rather than efficiency, creating a ceiling on growth.
→ Limited scalability - Every increase in demand added pressure rather than efficiency, creating a ceiling on growth.
→ Operational distraction - Leadership time was absorbed by admin tasks instead of improving training quality and student experience.
→ Operational distraction - Leadership time was absorbed by admin tasks instead of improving training quality and student experience.
→ Operational distraction - Leadership time was absorbed by admin tasks instead of improving training quality and student experience.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
Solution
Eros designed a systems-first solution focused on automation, clarity, and scalability.
Eros designed a systems-first solution focused on automation, clarity, and scalability.
Eros designed a systems-first solution focused on automation, clarity, and scalability.
The key was designing a custom data migration process that could move millions of records without any marketplace going offline. Rather than a big-bang migration that would risk everything, TSH designed an ETL (Extract, Transform, Load) process with a maintenance mode option. This allowed the team to pause new listings temporarily on the old platform, run the migration, and switch to the new system - all without affecting existing users or losing SEO rankings.
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
Manana Baloyi
Manana Baloyi
Manana Baloyi
FOUNDER OF KALON
FOUNDER OF KALON
FOUNDER OF KALON
Process
Team Composition
Team Composition
Team Composition
Eros assembled a focused team aligned to Xilly’s scaling objectives:
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2 QA Engineers ensuring quality across all platforms
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2 Product Designers creating consistent user experiences
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Several Node.js developers building the backend infrastructure
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3 React Native developers creating the mobile app
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Frontend developers working on the web application
The team size and composition shifted flexibly throughout the partnership, scaling up for major initiatives like the data migration and adjusting based on specific technical challenges.
Technology Stack
Technology Stack
Technology Stack
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Website platform: Framer
Website platform: Framer
Website platform: Framer
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CRM & automation: Twenty CRM
CRM & automation: Twenty CRM
CRM & automation: Twenty CRM
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Analytics & tracking: Google Analytics, Google Tag Manager
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Advertising: X Ads Manager
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Community infrastructure: Discord + Custom Bot
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Design & UX: Figma
Design & UX: Figma
Design & UX: Figma
Kalon website
Technical highlights
Technical highlights
Technical highlights
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
Read more →
Outcome
Outcome
Outcome
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Key Business Outcome
Key Business Outcome
Key Business Outcome
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
“Built to scale not just for users, but for operations and management.”
“Built to scale not just for users, but for operations and management.”
“Built to scale not just for users, but for operations and management.”
FREE CONSULTATION
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation