MENU
MENU
A technology partner behind a fast, scalable marketplace built for global reach.
A technology partner behind a fast, scalable marketplace built for global reach.
A technology partner behind a fast, scalable marketplace built for global reach.
Marketplace
●
●
●
Modernization
TABLE OF CONTENTS
Our Market USA teamed up with Eros to transform a vision-packed Figma file into
a high-performance Shopify ecosystem engineered for speed, flexibility, and longterm growth.
Our Market USA teamed up with Eros to transform a vision-packed Figma file into
a high-performance Shopify ecosystem engineered for speed, flexibility, and longterm growth.
Our Market is more than an online store, it is a curated digital marketplace showcasing African-inspired products across multiple categories. The platform needed to feel premium and intentional while remaining technically flexible enough to scale in catalogue size, traffic, and operational complexity over time.
Eros partnered with Our Market USA to translate design ambition into a durable, growth-ready commerce platform.
Eros partnered with Our Market USA to translate design ambition into a durable, growth-ready commerce platform.
Eros partnered with Our Market USA to translate design ambition into a durable, growth-ready commerce platform.
Partnership goal:
→ Build a scalable, multi-category Shopify marketplace that preserves design integrity, maintains performance, and gives the team full backend control—without limiting long-term growth.
→ Build a scalable, multi-category Shopify marketplace that preserves design integrity, maintains performance, and gives the team full backend control—without limiting long-term growth.
→ Build a scalable, multi-category Shopify marketplace that preserves design integrity, maintains performance, and gives the team full backend control—without limiting long-term growth.
Our Market USA
From inception, Our Market was designed as a marketplace, not a fixed storefront. The brand required the ability to expand product categories, evolve content, and scale operations without increasing technical complexity.
From inception, Our Market was designed as a marketplace, not a fixed storefront. The brand required the ability to expand product categories, evolve content, and scale operations without increasing technical complexity.
From inception, Our Market was designed as a marketplace, not a fixed storefront. The brand required the ability to expand product categories, evolve content, and scale operations without increasing technical complexity.
To support this vision, the platform needed:
→ A modular, reusable component system
→ Strong performance foundations
→ CMS-driven control without ongoing developer dependency
→ A mobile-first experience that felt premium and seamless
The goal was to launch with confidence and grow without friction.
To support this vision, the platform needed:
→ A modular, reusable component system
→ Strong performance foundations
→ CMS-driven control without ongoing developer dependency
→ A mobile-first experience that felt premium and seamless
The goal was to launch with confidence and grow without friction.
To support this vision, the platform needed:
→ A modular, reusable component system
→ Strong performance foundations
→ CMS-driven control without ongoing developer dependency
→ A mobile-first experience that felt premium and seamless
The goal was to launch with confidence and grow without friction.
INDUSTRY
INDUSTRY
INDUSTRY
E-commerce / Online Marketplace
E-commerce / Online Marketplace
COUNTRY
COUNTRY
COUNTRY
United States
United States
SERVICE PROVIDED
SERVICE PROVIDED
SERVICE PROVIDED
Multi-Category Marketplace Engineering, Shopify Architecture, Performance Optimisation, CMS Enablement
Multi-Category Marketplace Engineering, Shopify Architecture, Performance Optimisation, CMS Enablement
Challenge
The client approached Eros with a 30+ frame Figma design defining a bold and highly custom marketplace experience. The challenge was not design quality, it was execution at scale.
The client approached Eros with a 30+ frame Figma design defining a bold and highly custom marketplace experience. The challenge was not design quality, it was execution at scale.
The client approached Eros with a 30+ frame Figma design defining a bold and highly custom marketplace experience. The challenge was not design quality, it was execution at scale.
This was not simply a website build. It was a platform engineering challenge.
This was not simply a website build. It was a platform engineering challenge.
This was not simply a website build. It was a platform engineering challenge.
The core challenges included:
→ Design-to-build complexity - Custom layouts, animations, and interactive components needed to be translated into a production-ready Shopify storefront without losing design fidelity.
→ Design-to-build complexity - Custom layouts, animations, and interactive components needed to be translated into a production-ready Shopify storefront without losing design fidelity.
→ Design-to-build complexity - Custom layouts, animations, and interactive components needed to be translated into a production-ready Shopify storefront without losing design fidelity.
→ Performance vs flexibility - The platform had to remain fast while supporting complex UI components and dynamic content across multiple categories.
→ Performance vs flexibility - The platform had to remain fast while supporting complex UI components and dynamic content across multiple categories.
→ Performance vs flexibility - The platform had to remain fast while supporting complex UI components and dynamic content across multiple categories.
→ Mobile-first execution - A seamless experience was required across all devices, particularly mobile, without compromising speed or usability.
→ Mobile-first execution - A seamless experience was required across all devices, particularly mobile, without compromising speed or usability.
→ Mobile-first execution - A seamless experience was required across all devices, particularly mobile, without compromising speed or usability.
→ Backend control & scalability - The client required full control over products, collections, and content through Shopify’s CMS, without constant developer involvement.
→ Backend control & scalability - The client required full control over products, collections, and content through Shopify’s CMS, without constant developer involvement.
→ Backend control & scalability - The client required full control over products, collections, and content through Shopify’s CMS, without constant developer involvement.
→ Reusable component architecture - UI elements needed to be modular and reusable to support consistency, faster iteration, and future expansion.
→ Reusable component architecture - UI elements needed to be modular and reusable to support consistency, faster iteration, and future expansion.
→ Reusable component architecture - UI elements needed to be modular and reusable to support consistency, faster iteration, and future expansion.
→ Integration readiness - The platform had to support third-party tools for reviews, delivery, and marketing without affecting performance or stability.
→ Integration readiness - The platform had to support third-party tools for reviews, delivery, and marketing without affecting performance or stability.
→ Integration readiness - The platform had to support third-party tools for reviews, delivery, and marketing without affecting performance or stability.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
Solution
Eros engineered a component-driven Shopify architecture designed for scalability, performance, and long-term flexibility. Rather than building static pages, the platform was constructed as a modular system of reusable UI components, allowing the marketplace to expand efficiently while maintaining design consistency.
The key was designing a custom data migration process that could move millions of records without any marketplace going offline. Rather than a big-bang migration that would risk everything, TSH designed an ETL (Extract, Transform, Load) process with a maintenance mode option. This allowed the team to pause new listings temporarily on the old platform, run the migration, and switch to the new system - all without affecting existing users or losing SEO rankings.
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
Olayemi Ibrahim
Olayemi Ibrahim
Olayemi Ibrahim
FOUNDER OF OUR MARKET USA
FOUNDER OF OUR MARKET USA
FOUNDER OF OUR MARKET USA
Process
Team Composition
Team Composition
Team Composition
Eros assembled a cross-functional team that evolved based on project needs:
→
→
→
2 QA Engineers ensuring quality across all platforms
→
→
→
2 Product Designers creating consistent user experiences
→
→
→
Several Node.js developers building the backend infrastructure
→
→
→
3 React Native developers creating the mobile app
→
→
→
Frontend developers working on the web application
The team size and composition shifted flexibly throughout the partnership, scaling up for major initiatives like the data migration and adjusting based on specific technical challenges.
Technology Stack
Technology Stack
Technology Stack
→
→
→
Shopify Hydrogen (core commerce framework)
→
→
→
TypeScript, React, Remix (frontend logic and rendering)
→
→
→
GraphQL (dynamic product and content management)
→
→
→
Tailwind CSS & Shadcn UI (scalable styling system)
→
→
→
Shopify CMS (products, collections, content)
Our Market USA website
Technical highlights
Technical highlights
Technical highlights
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
Read more →
Outcome
Outcome
Outcome
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Key Business Outcome
Key Business Outcome
Key Business Outcome
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
“Built to scale not just for users, but for operations and management.”
“Built to scale not just for users, but for operations and management.”
“Built to scale not just for users, but for operations and management.”
FREE CONSULTATION
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation