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The growth partner engineering a niche performance brand into a scalable revenue engine.
The growth partner engineering a niche performance brand into a scalable revenue engine.
The growth partner engineering a niche performance brand into a scalable revenue engine.
Marketplace
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Modernization
TABLE OF CONTENTS
Xilly teamed up with Eros to transform a high-engagement niche brand into
a scalable, system-driven performance business engineered for predictable
revenue growth and long-term brand equity.
Xilly teamed up with Eros to transform a high-engagement niche brand into
a scalable, system-driven performance business engineered for predictable
revenue growth and long-term brand equity.
Xilly began as a specialist PC optimisation service trusted by gamers and
performance-focused users. Through strong community presence across Discord, X
(Twitter), and Instagram, the brand built credibility and attention quickly. However, as
demand increased, revenue growth plateaued, not due to lack of interest, but due to
missing systems.
Eros partnered with Xilly to rebuild the brand’s growth infrastructure, shifting it from
attention-led growth to a structured, data-backed revenue engine designed to scale
toward $100K+ MRR.
Eros partnered with Xilly to rebuild the brand’s growth infrastructure, shifting it from
attention-led growth to a structured, data-backed revenue engine designed to scale
toward $100K+ MRR.
Eros partnered with Xilly to rebuild the brand’s growth infrastructure, shifting it from
attention-led growth to a structured, data-backed revenue engine designed to scale
toward $100K+ MRR.
Partnership goal:
→ Transform audience attention into predictable, scalable revenue by building founder-independent systems that optimise customer journeys, monetisation, and retention, creating a foundation capable of scaling to six–seven-figure MRR.
→ Transform audience attention into predictable, scalable revenue by building founder-independent systems that optimise customer journeys, monetisation, and retention, creating a foundation capable of scaling to six–seven-figure MRR.
→ Transform audience attention into predictable, scalable revenue by building founder-independent systems that optimise customer journeys, monetisation, and retention, creating a foundation capable of scaling to six–seven-figure MRR.
Xilly
Xilly operates in a highly specialised niche where trust, proof, and technical credibility are critical. While the brand had strong engagement and loyal community members, revenue performance did not reflect the level of attention being generated.
The challenge was not reach, it was conversion, retention, and scalability.
Xilly operates in a highly specialised niche where trust, proof, and technical credibility are critical. While the brand had strong engagement and loyal community members, revenue performance did not reflect the level of attention being generated.
The challenge was not reach, it was conversion, retention, and scalability.
Xilly operates in a highly specialised niche where trust, proof, and technical credibility are critical. While the brand had strong engagement and loyal community members, revenue performance did not reflect the level of attention being generated.
The challenge was not reach, it was conversion, retention, and scalability.
To scale sustainably, Xilly required:
→ Clear audience-to-customer journeys
→ Backend systems for automation and visibility
→ Offers optimised for lifetime value
→ Data to guide decision-making across all platforms
To scale sustainably, Xilly required:
→ Clear audience-to-customer journeys
→ Backend systems for automation and visibility
→ Offers optimised for lifetime value
→ Data to guide decision-making across all platforms
To scale sustainably, Xilly required:
→ Clear audience-to-customer journeys
→ Backend systems for automation and visibility
→ Offers optimised for lifetime value
→ Data to guide decision-making across all platforms
INDUSTRY
INDUSTRY
INDUSTRY
PC Optimisation / Performance Services
PC Optimisation / Performance Services
COUNTRY
COUNTRY
COUNTRY
Global (Remote)
Global (Remote)
SERVICE PROVIDED
SERVICE PROVIDED
SERVICE PROVIDED
Growth Systems Engineering, Revenue Optimisation, Infrastructure & Automation, Platform & Community Scaling
Growth Systems Engineering, Revenue Optimisation, Infrastructure & Automation, Platform & Community Scaling
Challenge
Despite strong engagement across multiple platforms, Xilly’s monthly revenue plateaued between $20K–$25K MRR.
Despite strong engagement across multiple platforms, Xilly’s monthly revenue plateaued between $20K–$25K MRR.
Despite strong engagement across multiple platforms, Xilly’s monthly revenue plateaued between $20K–$25K MRR.
The core challenges included:
→ Audience-to-revenue disconnect - High engagement did not consistently translate into purchases.
→ Audience-to-revenue disconnect - High engagement did not consistently translate into purchases.
→ Audience-to-revenue disconnect - High engagement did not consistently translate into purchases.
→ Fragmented customer journey - Users interacted across Discord, social platforms, and the website without a unified path to conversion and repeat buying.
→ Fragmented customer journey - Users interacted across Discord, social platforms, and the website without a unified path to conversion and repeat buying.
→ Fragmented customer journey - Users interacted across Discord, social platforms, and the website without a unified path to conversion and repeat buying.
→ Limited monetisation depth - No structured upsells, retention mechanisms, or LTV optimisation.
→ Limited monetisation depth - No structured upsells, retention mechanisms, or LTV optimisation.
→ Limited monetisation depth - No structured upsells, retention mechanisms, or LTV optimisation.
→ Manual dependency - Growth relied heavily on founder involvement rather than scalable systems.
→ Manual dependency - Growth relied heavily on founder involvement rather than scalable systems.
→ Manual dependency - Growth relied heavily on founder involvement rather than scalable systems.
→ Scaling risk - Any increase in demand risked operational strain rather than leverage.
→ Scaling risk - Any increase in demand risked operational strain rather than leverage.
→ Scaling risk - Any increase in demand risked operational strain rather than leverage.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
With 7 million users on Pets4Homes alone and 2,700 animals rehomed daily across all platforms, any downtime would mean lost revenue and damaged trust with breeders and pet parents.
Solution
Eros approached Xilly’s growth as a systems engineering problem, not a content
or advertising exercise.
Eros approached Xilly’s growth as a systems engineering problem, not a content
or advertising exercise.
Eros approached Xilly’s growth as a systems engineering problem, not a content
or advertising exercise.
Eros approached Xilly’s growth as a systems engineering problem, not a content
or advertising exercise.
The key was designing a custom data migration process that could move millions of records without any marketplace going offline. Rather than a big-bang migration that would risk everything, TSH designed an ETL (Extract, Transform, Load) process with a maintenance mode option. This allowed the team to pause new listings temporarily on the old platform, run the migration, and switch to the new system - all without affecting existing users or losing SEO rankings.
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
“The team at Eros took the time to deeply understand the platform we were building and set it up in a thoughtful, rock-solid way that positions us to handle real scale, not just from a user perspective, but from a management and operational perspective as well.”
NDA
NDA
NDA
FOUNDER OF XILLY
FOUNDER OF XILLY
FOUNDER OF XILLY
Process
Team Composition
Team Composition
Team Composition
Eros assembled a focused team aligned to Xilly’s scaling objectives:
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2 QA Engineers ensuring quality across all platforms
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2 Product Designers creating consistent user experiences
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Several Node.js developers building the backend infrastructure
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3 React Native developers creating the mobile app
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Frontend developers working on the web application
The team size and composition shifted flexibly throughout the partnership, scaling up for major initiatives like the data migration and adjusting based on specific technical challenges.
Technology Stack
Technology Stack
Technology Stack
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Website platform: Framer
Website platform: Framer
Website platform: Framer
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CRM & automation: Twenty CRM
CRM & automation: Twenty CRM
CRM & automation: Twenty CRM
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Analytics & tracking: Google Analytics, Google Tag Manager
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Advertising: X Ads Manager
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Community infrastructure: Discord + Custom Bot
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Design & UX: Figma
Design & UX: Figma
Design & UX: Figma
Xilly website
Technical highlights
Technical highlights
Technical highlights
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
Configuration System: Created a shared configuration module that handles regional differences - currencies, categories, regulations, languages—without duplicating code. This means fixing a bug once fixes it everywhere, and launching a new feature happens across all markets simultaneously.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
SEO Preservation: Implemented careful URL mapping and redirect strategies to maintain search engine rankings. The team ensured that years of accumulated SEO value transferred seamlessly to the new platform.
Read more →
Outcome
Outcome
Outcome
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Thanks to the scalable, component-driven Shopify architecture, Our Market USA can now expand its product catalogue, launch new categories, and evolve its marketplace without performance or technical constraints.
Key Business Outcome
Key Business Outcome
Key Business Outcome
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ A growth-ready, multi-category marketplace built to scale without repeated rebuilds.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Full CMS autonomy, allowing faster product and content iteration without developer dependency.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
→ Reduced long-term development costs and technical risk through modular, reusable architecture.
“Built to scale not just for users, but for operations and management.”
“Built to scale not just for users, but for operations and management.”
“Built to scale not just for users, but for operations and management.”
FREE CONSULTATION
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation
As said by Olayemi Ibrahim - Founder of Our Market USA in his 5 star review
His company has been working with us for 1 year already.
Book free consultation